MUMBAI: Independent digital marketing solutions Tonic Media has added another client to its roster of brands as it won the digital media duties of holistic payments solutions company, ItzCash.

The mandate comprises managing the company's presence on digital and social media platforms including Facebook, LinkedIn, Twitter, Website Management and SEO. The account was won following a multi-agency pitch.

“This win establishes our foothold in the e-solutions industry and also creatively challenges us to work towards building the brand. As a digital partner, it will be our aim to create strong brand equity for ItzCash in the online space and promote the unique product features of ItzCash. With a robust integrated digital strategy, we have great aspirations for this brand,” said Tonic Media co-founder Chetan Asher.

ITZ Cash Cards VP head of marketing and corporate communications Mudit Bhatnagar added, "ItzCash has been a pioneer in payment solutions in the country using electronic and digital platforms and has been continuously innovating to offer its customers, products and services in the most convenient and seamless manner. Our association with Tonic Media would strengthen our digital initiatives and take them to the next level."

Tonic will work towards creating and executing content revolving around the central belief of the company of delivering robust technology-driven service and delivery platforms to provide world-class prepaid payment solutions for the future. It will also create product-specific content for their unique offerings under the payment solution category in order to utilize the ever-growing populace of the digital space.