MUMBAI: Verizon Digital Media Services has acquired the assets and operations of upLynk, a technology and television cloud company. The move is a part of Verizon’s expansion plans to efficiently and quickly deliver live events, linear television and video on demand.

upLynk simplifies the complex issues content owners face by streamlining the process of uploading and encoding ‘TV Everywhere’ for live, linear and video on-demand content. By using a single adaptive video format across all devices, upLynk simplifies encoding, storage, playback, ad insertion and analytics to eliminate complexity and enable more agile video workflows.

“As the experience of watching broadcast television changes and the media marketplace shifts, the addition of upLynk’s unique capabilities allows Verizon Digital Media Services to better meet our customers where and how they want to deliver video,” said Verizon Digital Media Services president Bob Toohey. “Simply put, this acquisition provides intelligent, scalable and more flexible ways of streaming video for our customers,” he added.

“Joining forces with Verizon is a turning point for upLynk, and we see incredible opportunity to deliver superior video solutions that streamline the complex challenges that content owners face. We look forward to even greater successes in the ‘TV Everywhere’ market,” informed upLynk chief executive officer Ralf Jacob.
Based on its integration with national broadcast infrastructures as well as its advanced approach to over-the-top broadcast cloud distribution, upLynk delivers multi-device and cross-platform premium content to complement Verizon’s broad-based end-to-end solutions.

With this acquisition of upLynk’s assets and operations, digital media services customers can take advantage of increased speed to market, simplified workflows and access to a highly efficient and data-rich broadcast cloud technology that leverages Verizon’s video platform and global network.