MUMBAI: Dentsu Aegis Network has acquired the Paris based cross-activation agency ZoneFranche SAS, which has strengths in experiential marketing.

Founded in 2004, ZoneFranche has steadily captured an increasing share of the growing activation market, and is currently one of the leading agencies with a focus on consumer brand experience and experienced value.

The company also offers a wide range of communications services including digital, mobile, advertising and promotion solutions that leverage social media, customer relationship management (CRM), and other marketing activities to enhance the purchasing experience. These innovative, high-quality services have earned it high praise from prominent companies in France as well as in other countries.

Post-acquisition, ZoneFranche will become part of experiential marketing agency psLIVE, one of the Dentsu Group’s specialist brands. During the next 12 months, psLIVE will be realigned as MKTG, the Group’s lifestyle marketing brand headquartered in New York and one of its nine global network brands.

As was reported earlier by Indiantelevision.com, in India Dentsu recently acquired Brian Tellis' Fountainhead Entertainment, which will be merged with psLIVE.