MUMBAI: Dentsu Aegis Network has initiated the “Joy of Giving” week to celebrate Diwali not just amongst its own employees but even beyond.

As part of the initiative, Dentsu Aegis Network organised a week-long Diwali Mela across all its Mumbai offices, where NGOs were invited to set up stalls and showcase their artwork.

“Kitchen Re-fill” project was their second initiative this Diwali, as part of which, more than 300kgs of rice grains and 40kgs of pulses were donated to St. Francais, an orphanage located in Borivali (Mumbai).

Dentsu Aegis Network, SA, chairman and CEO Ashish Bhasin said, “At Dentsu Aegis Network, we consider it as our responsibility to spread knowledge and joy amongst our employees and also give back to the society. Everyone here is special and therefore, on this festive occasion, we decided to reach out to our employees and their kids and also engage with the less privileged children from the orphanage we support. The objective behind hosting this fun day was to celebrate the onset of Diwali with happiness and to make everyone feel at home in their second home, our office.”

In addition to the above, the Group also organised the “Newspapers Collection” drive for the NGO The Wasted Ones, which sells old newspapers and utilises the proceeds to provide meals to schools for the underprivileged children. Meanwhile, 30 children from Shelter Don Bosco were invited to Dentsu Aegis Network for a fun filled day on 9 November.

Dentsu Aegis Network’s Bangalore office conducted a blood donation drive and collected more than 50 bottles of blood. Employees also visited VKH Rainbow Home-Kodihalli Orphanage on 6 November to donate food grains and stationery.

The network’s Gurgaon office collected funds from its employees’ salary to provide gloves, socks, caps and notebooks to the underprivileged children, which is supported by the Sankalp Welfare Society.

In Kolkata, the Group’s employees decided to spend a few constructive hours with the boys of Dakshin Kalikata Sevasram, a home for the destitute.

Dentsu Aegis Network India CFO Anand Bhadkamkar added, “At Dentsu Aegis Network, we believe in creating an environment, which is not just responsible towards its employees and also the society and communities that we work in. As part of our Diwali celebrations, we decided to share the joy of festivities by partnering with various NGOs across offices, and thereby providing a platform to the Network employees to celebrate and share the joy of Diwali with socially and economically weaker sections of the society.”