MUMBAI: Even as the Bombay stock exchange tanked five plus per cent  in the morning on Trump tariff meltdown Monday, Indian media and entertainment stocks shed just one to three per cent of their values at the time of trading at 3:30 pm. Sun TV was trading at Rs 638  a gain 0.83 per cent over  its previous weekend closing of Rs 632.75. TV Today network was up 1.65 per cent toto trade at Rs 160.40. On the flip side, a few media players were caught in the downward spiral. Entertainment Network India – the operator of Radio Mirchi – cut 2.06 per cent to stand at Rs 132.80. GTPL Hathway declined 3.69 per cent to Rs 105.75 even as Hathway dropped 3.16 per cent to Rs 12.58. Dish TV fell by 2.61 per cent to Rs 5.60.

The advertising sector, however, bore the brunt of the market tremors. Advertising agency RK Swamy lopped off 10 per cent to trade at Rs 199.15 from its previous days closing of 223.50. Bright Outdoor clipped 4.36 per cent at Rs 449.50 as against Signpost which went negative to the tune of 7.36 per cent to trade at Rs 235.40. Innokaiz India dropped to Rs 13.56 with a 4.98 per cent fall. Maxposure saw a 5.76 per cent decline settling at Rs 57.30. Meanwhile, DAPS Advertising India saw a dip of 2.86 per cent to Rs 17.00. (At around 4 pm, may vary according to the market)

Despite the broader bloodbath on Dalal Street, the relatively cushioned fall of media and entertainment stocks could indicate investor confidence in the sector’s long-term fundamentals, or perhaps just temporary insulation from global trade frictions. Either way, for now, the M&E sector is holding its script, even as the markets slip into drama mode.