MUMBAI: Digital marketing professional  Bharat Sethi has joined Mindshare Fulcrum as principal partner - programmatic, bringing over 15 years of industry experience to the role.

Sethi, who previously served as head of media at Tatvic, boasts an impressive career spanning major tech firms including Google and Yahoo. During his five-year tenure at Google, he developed expertise in data analysis, digital strategy and software as a service (SaaS).

His appointment comes as Mindshare continues to strengthen its programmatic advertising capabilities across video, display and connected TV platforms.

Prior to Google, Sethi worked at Cognizant as an account manager for Doubleclick India. His earlier roles include optimisation strategist at Yahoo and account manager at Komli Media, where he managed performance and re-marketing campaigns across India and southeast Asia.

Sethi holds an MBA in information technology/finance from SVKM's Narsee Monjee Institute of Management Studies and a BE in computer science from Rajiv Gandhi Institute of Technology.