MUMBAI: OMD APAC has elevated Namrata Roy to vice-president strategy, marking another step forward in her four-year tenure with the media agency network.

Roy, who most recently served as associate vice president strategy for OMD India, brings extensive experience in media strategy and client leadership to her new role. Her promotion comes after successfully leading strategy for OMD India and previously heading strategy for OMD Malaysia, where she managed key accounts including Danone, Nissan, and Allianz.

Prior to joining OMD in 2021, Roy held the position of strategy director at Zenith Malaysia, where she managed the Nestlé account. Her career spans over 15 years across leading media agencies, including roles at DDB Mudra Group, Madison Media, Dentsu Aegis Network, and Mindshare.

Roy's experience includes working with prominent brands such as Cipla Health, State Bank of India, Mondelez India, and ICICI Group. She began her career as a management intern at Ogilvy, working on Unilever and Mondelez accounts.

An IPA Advanced Certificate holder in effectiveness, Roy's appointment reinforces OMD APAC's commitment to strengthening its strategic leadership across the region.