MUMBAI: GroupM has has promoted Somnath Saha to managing director of EssenceMediacom, south Africa, effective January 2025.

Saha, a two-time Cannes award winner and the most-awarded executive at GroupM, will leverage his data-driven expertise to drive client growth and talent development.

"I'm honored to lead EssenceMediacom, addressing the convergence of media and data to reach client objectives," said Saha. "I look forward to creating an inspiring and innovative work environment that makes our clients and people proud."

GroupM sub-Saharan Africa CEO Claudelle Naidoo welcomed Saha's appointment, stating: "Somnath brings a wealth of experience in solving complex client challenges and converting them into growth opportunities, marking an important milestone in our journey to deliver greater value and growth to our clients."