MUMBAI: As Jet Airways prepares itself for a growth strategy, Vizeum has been contracted as the Media AoR to play a vital role in the airline’s consumer connect initiatives.

Vizeum managing director Indian subcontinent S Yesudas said “We are an agency that clients must experience to believe. The passion, the sincerity and the tangible results we bring on board is incomparable.  We are very proud of this association and we are thankful to the Jet Airways management for considering us worthy. This business will be handled under the leadership of senior VP Samarjit Rajkumar out of our Mumbai Office”

Jet Airways senior VP commercial Gaurang Shetty said   “We evaluated media agencies on a live brief and Vizeum showed their ability to add value to our media investments and demonstrated tangible benefits in their proposition. Vizeum’s solution was backed with data, insights and relevance to the ethos of the brand which gave us all the confidence in their abilities.  A good media agency and client relationship is about real partnership and we are confident that Vizeum will build that with Jet Airways.”