MUMBAI: Close on the heels of the last week’s announcement from Vizeum on its media duties win of Jet Airways, Allied Blenders and Distillers (ABD) has now appointed Vizeum India as its media AoR (Agency on Record).

The agency with this is tasked to play an important role in ABD’s initiatives to engage its valuable consumers. This win comes on the back of a multi-agency pitch which the client had initiated two months ago.

ABD marketing head Ahmed Rahimtoola said, “Vizeum thoroughly impressed us with their thinking which was well balanced on our current realities as well as future aspirations. They also exhibited the right knowledge, energy, passion and the accountability we were looking for. We look forward to this partnership taking a good shape and wish them the very best.”  

Indian Subcontinent, Vizeum Indian subcontinent MD S Yesudas said, “We are delighted with this win. This talks volumes about our ability to bring on board unique solutions for our clients. It is a challenging journey and we are quite excited to embark on it with ABD.  We are thankful to the client management for considering us worthy. This business will be handled out of our Mumbai office, led by Samarjit Rajkumar and assisted by his able team under Saumya Agarwal.”

Vizeum, part of the Dentsu Aegis Network, successfully operates in 55 countries.