MUMBAI: The Zee Network is pretty bullish about its Ditto TV app. It has now launched it at no cost to SkyZee subscribers in the UK and also to those on other TV platforms and without a TV subscription. Phone and tablet users can download the app onto their devices and watch 17 channels at absolutely no cost, after verifying their account through a valid phone number.

The app is available across all platforms, including iOS, Android and Blackberry, and there are a range of payment options to choose from, from a full monthly package to top ups via the embedded Top – up Wallet, which means subscribers can simply pay as they go.

Says Zee Europe CEO Neeraj Dhingra: “Zee has been the pioneer and innovator in the media industry and with DittoTV we have demonstrated again that we are moving ahead with the times by launching a new digital platform for distribution of content across Europe. Apart from our focus on the linear channels on Sky and other platforms in UK and Europe, with DittoTV we aim to address a new segment of mobile users and make our channels easily accessible on the go. We are already seeing uplift in online subscriptions as a result.”

The network has signed up Ankita Lokhande aka Archana of its most popular show Pavita Rsihta to push the app to Britasians in the UK. .The app is already proving popular with over 65,000 likes on Facebook and 7,000 app downloads to date.