MUMBAI: Ever waited at a bus stop and wished for something more exciting than just another late arrival? Well, brace yourselves, Mumbaikars! Adbhoot just turned your mundane commute into a sparkling bridal affair. Forget plain old advertising—this is literally putting jewels on a bus stand! Intrigued?

In a creative blitz, Adbhoot, the brainchild behind JGP Jewellers' branding, has unveiled an extravagant 3D bus stop installation right opposite Plaza Cinema, Dadar West. Launched in March 2025, this head-turning, first-of-its-kind display boldly promotes JGP Jewellers’ exclusive wedding jewellery range, the dazzling ‘Shrungar Collection’.

Designed to stun passersby into pausing their frantic rush, the installation transforms an ordinary bus shelter into a glamorous jewellery showcase featuring oversized 3D replicas of intricate bridal pieces. And as if oversized shiny jewellery wasn't enough to stop traffic, the display also illuminates beautifully in the evenings. Who needs streetlights when you have sparkling diamonds?

Adbhoot founder & creative director Vaibhav Pandit said, “It’s all about being original, and we’re fortunate to have a client that embraces bold creative ideas. Our objective was to highlight the ‘Shrungar Collection’ in a distinctive and innovative manner, and our team has successfully achieved that. We extend our gratitude to the talented artists at Signpost who crafted the stunning 3D jewellery props, as well as our client for allowing us the creative freedom to bring this vision to life.”

Echoing the excitement, JGP Jewellers creative director Sanika Pednekar added, “We wanted to capture and showcase the rich beauty of our traditional wedding jewellery, and Adbhoot’s concept brought that vision to life. By designing a bus stop display that mirrors our in-store jewellery showcases, complete with 3D replicas, they have created a visually striking invitation for brides-to-be to explore our wedding collection. The final result is breathtaking and perfectly timed for the wedding season.”

JGP Jewellers’ ‘Shrungar Collection’ is available exclusively across their stores in Maharashtra and Goa. So, brides-to-be, why window-shop when you can bus-stop-shop?