MUMBAI: Akshar Advertising Solutions has bagged the tenders for bulk advertising rights for Mumbai railway stations for a period of three years.

Akshar Advertising Solutions will cover stations falling on the western and central railway lines in Mumbai. These include: Mahalaxmi, Lower Parel, Elphistone, Jogeshwari, Kandivali, Borivali, Bhayander, Naigaon, Vasai Road, Nallasopara, Virar, Vyara, Bardoli, Nadurbar, Curry Road, Parel, Matunga Central, Tilak Nagar, Kurla Terminus, Chembur, Bhandup, Kalyan and Karjat.

As local trains are considered to be the life line of Mumbai, being most reliable and an economical way to travel to and fro, advertising on station boards represent a unique opportunity in which the advertiser can reach out to a mass audience.