Mumbai: To promote one of the most awaited anime series, One Piece, in India, Crunchyroll has launched an Out-of-home (OOH) advertising campaign across Mumbai and Delhi. Keeping up with the theme of sea pirates, Crunchyroll has smartly used ship Billboards on Mumbai Juhu Beach to promote the most awaited anime series. With several prime OOH billboards across Mumbai and Delhi, this is Crunchyroll's first OHH campaign in India.

Talking about the OOH campaign, Crunchyroll marketing director Akshat Sahu said, “One Piece is one of the most iconic anime series of all time. We are thrilled to offer it on our platform for the anime fans in India who have been waiting for a long time. We were able to strike perfect creative synergies between the anime series and some OOH by using unique locations relevant to the storyline of One Piece. We are garnering the right kind of interest and attention from our audiences through this campaign.”

For the first time, Indian anime fans are able to join the adventures of Monkey D. Luffy and his Straw Hat Pirates with the entire legendary Land of Wano story arc (Episodes 892-1077) that started streaming on Crunchyroll on September 30, followed by all-new episodes weekly (started 1 October from Episode 1078) as they simulcast globally.

One Piece is a worldwide phenomenon that has been in continuous production since the series’ Japanese broadcast premiere in 1999 and recently marked a major franchise milestone with its 1,000th episode in 2021.