MUMBAI: The Bengaluru arm of Contract has got a new head. Monojit Ray has been appointed as the general manager and vice president with immediate effect. He will take charge from Anitha Krishnan who was with the company for 10 years.

Ray will handle not just the Bengaluru portfolio but also be responsible for the growth of Contract in south India. “Monojit's diverse advertising and marketing experience of over 18 years, complimented by his entrepreneurial experience makes him an ideal choice for heading the Bengaluru office,” said Contract Advertising COO Rana Barua.

Monojit Ray has 18 years of experience in the field

Prior to this, Ray has worked with Ogilvy, Rediffusion, Radio City, Autocop and Everest. "I think it's a great opportunity and a challenge to be part of a rejuvenated Contract. The vision that Rana has set for the agency is right up my street. And I sincerely believe that the Bengaluru office will play an extremely important role in achieving that goal. I, for one, am extremely excited to be part of this new journey, and I hope that I will be able to make my team as excited about it as we go along," said Ray.

Ray had earlier managed Sachin Tendulkar’s first major advertising assignment with Phillips. He was prominent in launching Tata Teleservices in Hyderabad. He is not new to the IT city, having worked there before. He was also the cricket coach and consultant for the movie Kai Po Che.