MUMBAI: Ogilvy India today announced the appointment of Karthik Srinivasan as Social@Ogilvy national lead.

Srinivasan, who was previously Flipkart AVP corporate communications, comes with over 14 years of experience, both as a client as well as an agency professional. He has led PR, digital and social media agency mandates for brands like Intel, Lenovo, ARM, Cisco, Cricinfo, General Motors, BlackBerry, LinkedIn and Infosys, among others. 

Besides being a regular in major social media and digital events in the country, Srinivasan is also a prolific blogger, with two blogs - one on communications, branding and PR, and the other on music reviews.

Ogilvy, as a brand, is all about bright, path-breaking ideas says Karthik Srinivasan

Ogilvy India chief digital officer Kunal Jeswani said, “Social@Ogilvy is already India’s largest social media agency practice. Our ability to connect strong social skills with creative and content capabilities has driven dramatic growth for us over the past five years. The social landscape is constantly evolving and Karthik has the right skills to help us shape the future of Social@Ogilvy. His experience in handling large social media mandates will also help us offer truly seamless social solutions to our clients.”

Social@Ogilvy is Ogilvy's cross-discipline specialist social media offering which has highly skilled social media leaders collaborating with the agency's digital, public relations and creative practices to create seamless and effective social media solutions for client businesses.

Social@Ogilvy asia-pacific director added, “Karthik's appointment further strengthens our market-leading position for social media in the asia-pacific region. The strength of our team is directly derived from our ability to attract leaders of Karthik's calibre. His knowledge and experience will immediately bring great value to our clients in India and across the region.”

Srinivasan, on his new role at Ogilvy commented, “Ogilvy, as a brand, is all about bright, path-breaking ideas. And social media, as a function, has moved its focus away from run-rate platform management to creative ideas that work at the intersection of multiple client functions – marketing, corporate reputation, customer relationship, supply chain and human resources, among others. With the kind and nature of clients Ogilvy has in India, I see tremendous potential in the use of social media to make a tangible difference to their businesses.”