MUMBAI: Effective 1 December, Amway India senior vice president marketing Naveen Anand will be seen in his new role of global marketing director of core nutrition. His new position requires him to relocate to Amway headquarters in Michigan. Reporting to Naveen will be the global nutrition marketing core team. In his new role, Anand will be responsible for the development and execution of the global nutrition marketing strategy.

He began his career at Amway India almost 16 years ago as marketing manager in India overseeing India’s marketing department, and since then has been instrumental in building the Amway India business to approximately $400 million in sales. Under Anand’s leadership nutrition and prestige beauty business (Nutrilite and Artistry) has been market leaders; Nutrition clogged a market share of 23.8 per cent in Vitamin and dietary supplements category; whereas Artistry acquired 59.3 per cent in premium facial care category in the year 2012.

Anand also spearheaded highly successful Amway mass media campaigns, starting with mother brand Amway and later on adding Nutrilite, Artistry and Attitude to the mass media campaign.

Anand has also been a member of the global CMO Council for over five years. In this role he contributed significantly towards strengthening of global marketing brands both in Amway India as well as across the globe.

Prior to Amway, Anand worked at Karishma Adverting (part of Lowe Lintas) and Reckitt and Colman.