MUMBAI: Micromax Informatics has appointed former co-founder and CEO of Done By None, Amarinder S Dhaliwal, as the chief operating officer (COO) for its new internet brand, YU.

With over 20 years of experience in managing and incubating businesses, Dhaliwal has earlier led leading brands including Indiatimes Shopping and Zigwheels.com.

Dhaliwal’s appointment is a testimony to the vision for YU, which is to bring in the best minds from the internet industry and build a world-class team. He will work closely with co-founder Micromax Rahul Sharma to build an innovative digital brand that engages directly with the user community.

Sharma said, “These are exciting times for us. With YU, our aim is to reach out to a very unique set of audiences; tech-enthusiasts, digital natives and the developer ecosystem. Amarinder brings a unique combination of expertise with his entrepreneurial and leadership roles in internet & ecommerce space. He will be leading marketing initiatives for building the brand with a community of highly engaged users, driving revenue from product & services and setting-up world class internet operations. His rich experience will give an edge to our business and help us achieve this aim.”  

“I am very excited with the opportunity to build YU as the first truly global internet and technology brand originating from India. My strong beliefs resonate with the company’s vision to be user centric and build world class products. We are building a brand where the user has the power to co-create and make things happen their way. We will build a strong ecosystem of connected devices thereby creating a revolutionary, new age internet brand,” said Dhaliwal.