NEW DELHI: Vishal Shrivastava has joined Amazon Prime Video as senior digital marketing manager. In his new role, he will be responsible for brand and content marketing for the OTT platform’s originals and movies, while also spearheading the company’s digital growth.

Shrivastava was previously with Madison Communications, where he served as business director from May 2019 for a period of close to two years.

Prior to that, he was associate director – digital at Dentsu International and acted as business lead for ITC’s personal care business, Standard Chartered Bank, Total Lubricants and Mattel Toys.

He has also had stints at Wavemaker, Cheil Worldwide and Omnicom Media.

With a decade’s experience in digital marketing, Shrivastava has worked with industries across the board like FMCGs, media and entertainment, BFSI, consumer durables, tech and airlines.

His key focus areas are audience strategy, programmatic, media effectiveness measurement, and full-funnel optimisation.