Mumbai: AndAnd Brand Partners (&&), a pioneering force in the advertising industry known for its innovative approach to client briefs, has announced a significant expansion of its senior leadership team. This strategic enhancement aims to bolster the agency's capabilities and foster a new era of growth and creativity in response to the evolving market landscape.
The agency, which has consistently adapted to the shifting dynamics of the advertising world, has now strengthened its leadership ranks with the addition of esteemed creative director, Abhi Sengupta. Sengupta, formerly at BBH, brings over 15 years of profound experience in understanding consumer behaviour and managing high-profile accounts like Pepsi, Pizza Hut, Max Life Insurance, Dettol, MMT, Fanta, Greenply and etc. His expertise is set to drive &&'s creative vision forward.
Joining him on the creative front are Shyamakanta Pradhan and Nandini Pathania, both of whom have demonstrated exceptional talent and commitment to the agency's creative endeavours. Pradhan, a veteran at &&, has an impressive track record with brands like Gionee and Future Group, while Pathania, who joined in 2021, has previously enriched her portfolio with significant stints at Mullen Lowe and Dentsu, working with key clients like Honda and Canon.
On the client relationship side, && continues to rely on the robust partnership of Pinaki Sarkar and Diganta Sinha. Sarkar, with a vast background spanning over 17 years across various industries, and Sinha, known for his dynamic presence in the agency, together form a formidable team driving the agency's business strategy and client relations.
"We are extremely excited to welcome Abhi Sengupta as the creative director at AndAnd. The new world needs new ideas and the evolving landscape of advertising and marketing favours innovative minds. With our senior leadership in place, we are hopeful of delivering strategic solutions to the complex brand problems" said AndAnd Brand Partners, partner Rajesh Minocha. "This strategic move is set to not only enhance our service offerings but also solidify our position as a leader in the creative industry."
AndAnd remains committed to its roots in classical creativity while embracing the digital evolution that characterizes today's advertising landscape. The agency is poised for its next phase of growth, focusing on delivering cutting-edge solutions that meet the complex demands of its clients and the market at large.
