MUMBAI: Anitha  Krishnan will  be joining  JWT Mumbai  as an Executive Business Director effective January 13, 2014. Prior to joining JWT, Anitha was leading Contract’s Bengaluru office.

In her new role, Anitha will be handling Godrej Corporate, Godrej Appliances, Godrej Security, J& J, Monsanto, LIC, UTI and other businesses.

On her joining, Anitha  Krishnan says, “JWT is a much  larger playing field  and I am looking forward to the challenges and opportunities  that come with that kind of scale. What makes this move exciting is the diversity that JWT offers, be it the kind of brands, the people, platforms and the opportunity to present a truly integrated business solution.”

Having spent close to a decade with Contract in Mumbai and Bengaluru, Anitha brings with her a wealth of experience of having handled brands across categories from FMCG to Retail and Financial services. With an overall work experience of 16 years,  Anitha understands the luxury and the youth segment with exposure to premium brands over the course of her career.

While at Contract, Anitha was spearheading relationships with clients that include Louis Philippe, Platinum, HSBC Premier, Shoppers Stop, Royale from  Asian Paints and young brands such as Vladivar, White Mischief and Jockey.