MUMBAI: Former JCDecaux India sales director Ashutosh Sharma has joined Moving Walls, an advertising technology company that automates outdoor buying, selling and measurement. Sharma will head the demand business and manage and execute demand creation in India.
Sharma has served as sales director and general manager in a total of seven years at former company JCDecaux India, overseeing sales management, servicing, strategising and team management. His role at Moving Walls includes driving the programmatic business forward and establishing Moving Walls as a market leader in programmatic digital out-of-home (DOOH).
Being an industry professional for over 27 years, Sharma has a variety of experience in the media and advertising industry. Bringing his skills in sales management and strategic planning are definitely going to add skills to Moving Walls.
"I am delighted to enter into the programmatic media space with Moving Walls who has been consistently evolving and making inroads in this fragmented but fast-growing market. The challenge is to drive partnerships involving stakeholders and bring efficiencies and economies of scale keeping behaviour patterns of audiences and industry evolution Post-Covid2019 in mind," says Ashutosh.
Moving Walls group CEO Srikanth Ramachandran adds "The current situation has accelerated the demand for out-of-home (OOH) audience measurement and outcome-driven planning capabilities. India is among the largest OOH markets in the world and we are excited to have an industry veteran like Ashutosh on board to drive the buy-side adoption of our OOH planning and measurement technologies."
Nisha Varman was appointed to head the demand business in Moving Walls Singapore. Prior to this, she was the regional commercial director at Phar Partnerships.
Her extensive background with over 21 years of experience in multi-channel media, brand building and marketing together with her passion for technology has created a drive for consistently moving the technology industry forward.
Her focus will capitalise on the strong interest from brands and agencies across Singapore to adopt better ways to plan, buy and measure OOH. She will advance the relationships with key stakeholders in OOH to adopt programmatic capabilities and automated planning and measurement tools.
“The current atmosphere presents a great opportunity for the OOH industry to pivot and remain relevant by understanding how to deliver audiences versus a location to their brand partners. DOOH is where the biggest revolution will occur in 2020 and I am excited about driving this within SEA," says Varman.
“The lockdowns imposed to contain the spread of Covid2019 has exposed OOH’s age-old problems of not being able to demonstrate value. Brands and media owners are now looking to accelerate their adoption of automation and measurement tools. We believe seasoned industry veterans like Ashutosh and Nisha bring in the right passion and the right relationships to drive this adoption," adds Srikanth.
