MUMBAI: Baggit, India's most-loved bag and accessories brand, has signed up popular Bollywood actor Shraddha Kapoor as its brand ambassador. In her new role, Kapoor will be associated with Baggit for the years 2018 and 2019. The association with Kapoor, a popular youth icon, reflects Baggit's drive towards staying on point with the expectations of today's young millennials and yet retaining relevance with its existing customer base.
Kapoor is one of Bollywood’s leading stars and has received both critical and popular acclaim for her choice of films. She is known for her sense of style and her trendsetting looks, much sought-after by today's Gen Next. Baggit's latest collection has been put together by Baggit MD and chief design curator Nina Lekhi and mirrors the vibrant personality and joie-de-vivre of its new brand ambassador. Baggit is currently present in 100 cities across India in 52 exclusive outlets as well as in 1000 plus multi-brand retail doors.
Lekhi says, “Shraddha is a great fit for Baggit. She personifies Baggit’s key proposition of beauty with strength. A fashion icon and a powerhouse of talent, Shraddha’s vibrant, exciting and vivacious personality makes for a perfect fit with the style and panache that Baggit has become synonymous with. We at Baggit believe in adapting and staying in tune with the changing trends and demands of our customers and our association with Shraddha is a perfect example of this. Baggit and Shraddha together are a power-packed combination for the gen-next customers.”
Elaborating on her brand association Kapoor said, “My bag is an essential must-have accessory for me. I never leave anywhere without it. And Baggit has just opened a world of amazing designs, colours and strong bags. I love it! I totally love their designs and completely relate to their philosophy of different bag for every different occasion. It’s a must-have for today's woman on the go, especially since we tend to carry our world in our handbags. This is exactly what Baggit offers. I am really looking forward to our association.”
An environmentally conscious vegan brand, Baggit emphasises on the use of eco-friendly materials as well.
