MUMBAI:  Balancehero India Private Limited(BHI), the wholly owned subsidiary of Balancehero Co. Ltd., Korea which runs and operates mobile App True Balance has appointed Mr. Victor Choi as its new CEO. Choi has 18-year rich and diverse global experience in the business and mobile value-added sector. In his new role as the CEO, he will help drive growth and increased penetration for the company in a market that has significant untapped potential.

"I am looking forward to this association with Balance Hero India. We have a huge possibility to make a mark here because of the tremendous untapped potential which we are excited about. The company’s strong brand recognition represents a compelling opportunity, both globally and in the Indian market. Having spent most of my career in the marketing sector, I believe strongly in the value proposition of the model and its relevance in emerging economies. I look forward to working with the team to capture these opportunities,” said Choi.

Before he came on board Balance Hero, Choi worked in the Argentina, Seoul, and Singapore offices of LG Electronics and has also served as managing director for PT. Access Mobile Indonesia. In addition to holding key roles across regions handling functions including R&D, product planning and marketing, Choi’s core competency lies in managing skills at the corporate level and establishing strategy and managing organisation while also identifying skills for new opportunities.