Mumbai: Further strengthening its leadership team, Carat India - the media agency from the house of dentsu India - has appointed Vasim Rakhangi as associate vice president - strategy for North and East. He will report into Carat India CEO Anita Kotwani.

In his new role, Rakhangi’s core focus will be to spearhead and deliver integrated media strategy to the agency's existing clients across the regions. 

Rakhangi has over 11 years of experience in media and research, having led multiple brands on integrated media strategies that focus on both traditional as well as digital media. Prior to this, he worked for conglomerates in the FMCG sector like Mondelez, GCPL, Marico as well as broadcasting brands including Star Plus and Star Sports.

With this appointment, Carat continues to accelerate its transformation of the agency across India, as it looks to bring new focus on its designing for people proposition.

This is the fourth key strategic leadership hire for the agency in recent months, bringing a fresh perspective, increased impetus, and expertise to deliver on well-known brands in the Indian market, according to the agency.

Commenting on the appointment, Anita Kotwani said, “With his extensive experience and passion, Vasim will help our clients stay ahead of the curve, especially as he helps them demystify the complex digital media landscape. One of his focus areas will be, to translate the disruption of video and the future of measurement to the consumers’ dynamically changing needs and, how the role of data, privacy, and technology impact their business.”

“Vasim’s remit in our North market will encompass Phillips Domestic Appliances, Microsoft, Mastercard, Havells, and the DS Group amongst others, as he also works with our local teams to drive growth for both North and East markets,” she further said.

Vasim Rakhangi commented, “With the kind of transformation taking place within the media landscape in India, Carat's framework seamlessly blends in with the rapidly changing environment. It has always focused on building deeper relationships between people and brands in order to design campaigns which truly resonate with people and drive impactful results for clients. It is indeed a privilege to work with Anita and lead regions with so many great opportunities to bring this to life in partnership with such powerful brands."