Mumbai: Cars24 has brought Sudhir Shukla on board as chief marketing officer (CMO). In this new role, Shukla will be responsible for marketing and growth of the company’s India business, according to his Linkedin profile.

In his most recent role, Shukla worked with Star Sports as head of marketing. In this role, his key responsibility was to drive consumption for the entire sports portfolio.

Prior to his elevation, he was senior vice president - cricket. He joined Star as VP and head - marketing and brand strategy where he led projects across Hotstar, entertainment, and sports.

Before joining Star, Shukla worked with Mondelez International as head-modern trade, CSD and away from (NCD) channel. He was associated with Mondelez for over a decade.

Shukla is an alumnus of XLRI, Jamshedpur and Vivekanand Education Society's Institute of Technology.