MUMBAI: CASBAA has announced the appointment of Mark Lay to the newly created position of vice president, CASBAA Singapore.

“We are excited to welcome Mark to the CASBAA family and to represent the Association in Singapore,” said CASBAA CEO Christopher Slaughter. “His thorough knowledge and understanding of Asia’s multichannel TV industry and successful track record in senior management will help CASBAA build its membership base and shape its future strategy.”

Reporting directly to the CEO, Lay will promote the entire range of CASBAA’s products, services and events to relevant member companies, and ensure members’ needs and expectations are met by the Association. As VP, CASBAA Singapore, he will also maintain and expand relationships with assigned strategic and potential members and represent CASBAA in the increasingly important Singapore market.

Lay gained his broadcast industry experience through previous roles in distribution and marketing with Star and as VP affiliate sales and relations at Discovery Channel Asia. He has also held director level positions at Mikoishi Studios and Acme Mobile and was most recently a Private Investor at Lay Financial in Singapore.

“It’s great to be back in the pay television business and I am looking forward to reconnecting with previous colleagues and clients along with forging strong connections with new players as well,” said Lay. “Working with CASBAA is a role within the industry that is new to me but one which I am very excited to embrace."