Mumbai: Channel Factory, the global brand suitability and YouTube measurement programme partner, has brought on board Alex Littlejohn as managing director (MD) to spearhead its growth in the APAC region.

In his new role, Littlejohn will be responsible for growing the brand's existing operations in Singapore and will be tasked with launching the business into the broader APAC region with local offices across SEA and Australia slated for launch in Q4 2021, said the press statement.

Littlejohn has extensive experience in scaling adtech businesses having held the position of president international for Adconion Media Group for eight years where he was responsible for growing the team from a standing start to over 250 employees across eight European and four APAC markets. Following Adconion’s acquisition by Singtel (SGX), he served at Amobee as senior vice president for APAC.

“Alex clearly brings years of incredibly valuable experience to Channel Factory and we could not be more excited to welcome him to the team,” said Channel Factory founder & CEO, Tony Chen. “His impressive record and successful wins speak for themselves and we have full confidence in him to lead our business growth across the APAC region in each local market as we increase our global footprint and push the ad industry to be more conscious while we approach a new decade of recovery and regeneration.”

Littlejohn has been recognised in the 40 most influential people under 40 years in the media and marketing twice, on two continents, and has been awarded multiple times in multiple markets for his contributions to the industry.

“I am excited to be joining Channel Factory at such a pivotal time for the business," said Littlejohn. "Our Mission is to build a better Video ecosystem that connects creators, brands, and consumers, and as one of only seven accredited YouTube measurement partners globally, I am excited to further develop the existing Channel Factory operations in the region."