Mumbai: Cheil India has announced the appointment of Mandeep Sharma as the national head, Cheil India- Samsung Business. Mandeep will report to Cheil SWA COO Sanjeev Jasani.

A legacy marketer whose career has spanned more than three decades, Mandeep has managed multiple roles across the brand and agency sides. His expertise lies in CRM, customer engagement, sales, and product management.

Before his stint with Cheil India, Mandeep was part of the McCann World Group, where he led one of their fastest-growing disciplines, MRM. In the past, he has also held positions with Thompson Connect (JWT) and Ogilvy One.

As a part of Mandeep’s remit, he will be responsible for identifying, and crafting innovative strategies and systems that will help Samsung face the ever-changing dynamics of marketing landscape. He will be driving the integrated marketing campaigns for our key client Samsung India, weaving together the capabilities which Cheil offers.  

Commenting on the appointment, Cheil SWA MD Carlos Limseob Chung said, “Cheil is leading the advertising mandate for Samsung -one of the most well-known brands in the country, with a portfolio of products that straddles across multiple categories. We wanted to hire someone who is able to harness data and digital alongside the brand marketing so as to deliver gold standard work. Mandeep, with his stellar record of providing integrated marketing solutions to multiple brands is a perfect choice and I am elated to welcome him to Cheil India”.

“I am thrilled to be a part of Cheil India, an agency that I believe is truly integrated in line and spirit. They have done a stellar job in driving business outcome for Samsung and I hope we would collectively as a team continue to push the boundaries in pursuit of achieving industry best practices and excellence” said Cheil India – Samsung Business, national head, Mandeep Sharma.