Mumbai: Debt markets platform CredAvenue on Thursday announced the appointment of Niren Yadav as head of communications and public relations.

Yadav will report to CMO Karanpreet Bindra and work closely with the founder/CEO and leadership team. He will be based out of the firm’s Bengaluru office, which will also double up as the upcoming technology hub and marketing HQ of CredAvenue, said the company in a statement.

In his new role, Yadav will play an instrumental role in setting up and leading the corporate and integrated communications vertical and build the profile of the company in line with the firm’s vision, values, and brand story, it added.

“We are excited to have Niren on board as he brings in deep and wide expertise in the field of marketing communications and reputation management," said Karanpreet Bindra. "He has a clear vision for building and scaling a robust communications function. I am excited to welcome him to the team and partner with him to further our strategy."

Yadav brings with him over 11 years of experience in successfully strategising, implementing, and strengthening corporate narratives for businesses across multiple sectors such as fintech, technology, skill development, education, HR, infrastructure, and smart lighting.

Prior to joining CredAvenue, he worked at 20:20 MSL as a group head. Previously, he was associated with companies such as Mastercard (South Asia Comms team), Cohn & Wolfe, and Ogilvy & Mather.

“The sheer magnitude of the addressable market coupled with the quality of talent, the company’s vision, global mandate, long-term investor confidence and CredAvenue pioneering the concept of ‘startup 2.0’ is a terrific combination," said Yadav. "I am excited to work with a capable team to contribute to and enhance our brand love by driving strategic and impactful communications and experiences for all our stakeholders.”