Mumbai: DDB Mudra Group has onboarded Binodan Sarma as executive vice president - North. In his role, Sarma will lead the digital business for both DDB Mudra and 22feet Tribal Worldwide for the group’s Gurugram office.

With an experience of over 16 years in advertising and data marketing, Sarma has worked with Wunderman Thompson, Cheil India and Dentsu Impact.  He has led digital transformation and digital marketing for brands including Maruti Suzuki, Samsung, Airtel, Microsoft, Reliance, Carlsberg, Tata Tea and Tata Salt.

Sarma’s appointment will be instrumental in inspiring the teams and clients to visualise digital as an ecosystem to deliver full-funnel marketing solutions.

Speaking on Sarma’s appointment, DDB Mudra Group managing partner – North Ashutosh Sawhney said, “DDB Tribal - the amalgamation of DDB Mudra & 22Feet Tribal Worldwide in North is coming of age. The idea of blurring the lines between digital and mainstream is a reality today and I am proud to say that at DDB Tribal, we are at its leading edge with clients like Royal Enfield, One Plus, Mars Confectionery and many more. In Sarma, we found not only a digital transformer but also an advertising professional with an astute sense of business and most importantly, a thirst for creating big, creative ideas.”

Commenting on his new role, Sarma said, “Digital is no longer just another medium of marketing, but a complete ecosystem integrated into the process of brand building. In this age and time where AI determines the kind of clothes you can wear and masterpieces that can be produced in seconds, brands will need to leverage the maximum of each touchpoint in the most relevant manner without losing focus on its core proposition. I am glad that DDB Tribal has a vision of providing such solutions to address brand’s needs. I look forward to this new role and being part of the creative legacy of the Group and taking it to a new frontier in the coming times.”

An English literature graduate, Sarma is a voracious reader, poet, and short story writer.