MUMBAI: There’s some movement in the DDB MudraMax office. Rohit Samarth has now been elevated to head DDB MudraMax, Experiential. Samarth will report to DDB MudraMax president Mandeep Malhotra and will be the incharge of the agency's experiential campaigns, nationally.

Samarth joined the agency’s rural marketing branch, Terra, as senior vice president in April 2012.

Alvin D'souza, Subhashish Sarkar and Amit Singh, who have been elevated to Head, Experiential, West, North and East, respectively, will be working under the guidance of Rohit.

About his new role, Rohit said, "I have a vision and some strategic thoughts for my new role. Development of strong teams and setting new standards in the experiential business are high on the agenda. It is my sincere belief that DDB Mudra Max’s experiential division, which is already a great force to reckon with in the experiential business, will grow to be one of the most competent and respected experiential communication solutions agencies over the next two years.”

Samarth joined DDB MudraMax from Percept Out of Home, where he was the business head of its rural vertical responsible for all its communication and marketing strategies. With more than 25 years of experience in the industry, Samarth started his career with Nestle India, and later worked with various other companies like Media Workshop India, Amar Ujala Prakashan, India Infrastructure Publishing, UCP Integrated Marketing Solutions, and Federation of Indian Chambers of Commerce and Industry (FICCI) and Linterland.

Commenting on the new appointment, Malhotra said, “Rohit has shown passion, hunger and discipline in his current role. Will be looking forward for him making all three infectious in his extended team.”