MUMBAI: Digital L&K Saatchi & Saatchi has got on-board Vinay Venkatesh as chief creative officer. He comes with 14 years of experience in creating and building brands.

Digital L&K Saatchi & Saatchi CEO and managing partner Anil Nair said, “VinayVenkatesh understands the digital engagement idiom, having worked on large engagement centric brands like Vodafone and Diageo. He is an extremely motivating leader and I can see him bringing out that spurt of genius in any and everybody he works with. His passion to bring ideas to life and his exhilarating vision towards different situations will help not just our agency in scaling new heights but will also benefit our clients a great deal. I am extremely pleased to have him on board and hope for an extremely rewarding journey with him.”

Venkatesh opined, “In order to create something, you must first destroy something else. At Digital L&K Saatchi & Saatchi, the mandate is to destroy mediocrity and create greatness. I'm very excited to be leading a fantastic team that truly believes in this mandate. They're young, driven and extremely passionate. Great work is driven by great people and I look forward to being an integral part of that journey at the agency.”

Over the years Venkatesh has worked with agency networks like Alok Nanda & Company, zeroninefivefour, OgilvyOne Worldwide and Indigo Consulting.