MUMBAI: Aparna Kulkarni has stepped into the role of vice president of consumer marketing at DSP Mutual Fund, leaving behind a glittering six-year stint at the Natural Diamond Council.

At the Natural Diamond Council, Kulkarni built what she calls "the world's biggest content publishing platform" for natural diamonds, masterminding celebrity campaigns and driving digital performance.

Her impressive media background includes key positions at Times Network, where she headed marketing for premium movie channels, and Star India, where she managed high-profile shows including Siya Ke Ram and MasterChef India.

Kulkarni now takes charge of brand marketing and investor education at DSP, bringing her content expertise and digital savvy to the financial services firm at a time when mutual funds are racing to connect with India's rapidly expanding retail investor base.

From entertainment to luxury to finance, Kulkarni's fast-paced career shows no signs of slowing as she takes on this latest challenge at the respected fund house.