MUMBAI: The mid-size advertising agency, Eggfirst, has roped in two senior professionals to strengthen its account management team. Vijay Anand joins the agency as client services director and Neha Datwani joins as group account manager.

Prior to Eggfirst, Anand was with Sanket Communications in a similar capacity. In a career spanning two decades, he has worked with Maa Bozell, Disha Communication and a few other agencies. On his appointment, he said, “I am glad to be a part of an agency that believes in keeping brands ahead of the curve through the right combination of strategy and creative. It’s a sure-shot recipe for success.”

Neha Datwani carries a rich experience in advertising and has worked with brands in various sectors like hospitality, retail and telecom. “I have joined Eggfirst, a young, dynamic and multi-talented agency with a belief of working with my heart and giving my best,” she said.

Eggfirst CMD Ravi Banka said; "With an ever-evolving business environment where consumers are co-creators of brands, there is a need to have a team that believes in the power of the new media and consumer age. Both Vijay and Neha bring that sharp connect with brands and consumers. Their addition to the team will surely add value to the brands we work for."