MUMBAI: Global Advertisers, an outdoor advertising agency, has strengthens its team by appointing Sudhendu Ram as head marketing initiatives pan India.

The agency has expanded its business in tier II and tier III cities as BTL activities focus more here. Ram new role will primarily focus on marketing brands and the agency itself in different geographical areas. His will also be responsible for market research, bringing new selling propositions and increase sale of the outdoor inventories offered by the agency.

Commenting on this, Global Advertisers MD Sanjeev Gupta said “Outdoor industry is undergoing tremendous change, brands are now exploring new opportunities to tap consumers of tier II and tier III cities. Therefore, to cope up with the increasing demand, we have roped in several senior professionals and young talent this year. Now we have Sudhendu on our board to maximize our reach and improve the quality of our service. We wish him all the best for his new challenge.”

With over seven years of experience in media marketing and advertising, Ram said about his new role, “I am excited for my new challenge. My aim is to take Global to the next level of media engagement and recall with my deep understanding of media and expertise in terms of Networking and knowledge. Global is a place to be for committed and self motivated professionals.”