MUMBAI: Grey group India has appointed Salil Inamdar as the national head for digital content and creative, based in the Bangalore office.

Inamdar joins from Interactive Avenues, where he was heading digital creative and content.

He will spearhead his capabilities across all areas of digital communications for clients who avail digital services. Alongside he will also oversee work across all Grey group India offices.

Inamdar will report to the agency’s president - digital services Leroy Alvares on the digital business and client needs; and creatively to chief creative officer Sandipan Bhattacharyya.

Bhattacharyya said, “Salil straddles rich experiences across digital, television and mainline and that’s what makes him just right for re-purposing the digital offering at Grey. He will also be instrumental in pushing our mandate of famously effective integrated ideas that are served up in the consumers’ medium of choice.”

“I am delighted to have Salil join us. I am sure with him on board the we will sharpen the digital practice and journey toward impactful communications that will make a difference to our clients business and consumer,” added Alvares.

Inamdar said, "I strongly believe that advertising is changing and the future will be about brands and agencies working together to create meaningful impact on people and society. With a medium agnostic approach, brands and agencies will be evaluated on how they have been able to change people’s lives. This transformation is just around the corner, and I look forward to my new role at Grey to create a new structure where context, technology and consumer impact will be aligned together.”

He has previously worked with companies like Saatchi & Saatchi, CNN IBN, Microsoft and Happy Creative.