MUMBAI: Award-winning global agency Gutenberg has appointed Neil Ashurst as the director and country head for UK. This follows the company’s recent rebranding which formalises their offering as an integrated communications firm providing digital, content, social, video and public relations services.

Neil has over 15 years of experience in the communications industry, working closely with content and marketing teams both in-house and cross-agencies to deliver campaigns that focus on business impact.

“Neil's knowledge of the UK market coupled with his passion for communications will allow Gutenberg clients to have a great ally in creating and implementing impactful digital, PR and communications campaigns. Neil’s insights on the changing nature of customer journey for brands reflect his focus on ensuring business impact for our clients. Neil will lead our growth and expansion plans for the UK and Europe from our office in London. Additionally, he will integrate with our US and India teams on global multi-geography clients,” said Gutenberg founder and CEO Harjiv Singh.

Neil earlier worked at Performance Communications, working on the Nissan Europe account. He has also worked at well-known UK agencies Frank, Brands2Life and 3Monkeys Zeno on brands such as Microsoft and 3 Mobile. Additionally, he was the head of UK communications for retailer - Game, working closely with Xbox, Activision and EA on the retail launches of their biggest titles.

“Our experience as story-tellers as well as our growing capabilities across all channels means that we have a fantastic opportunity and offering here in the UK as the industry continues to evolve,” said Ashurst.

Globally, Gutenberg services industries such as technology, retail, financial services, real estate, healthcare, education, aviation, defence, hospitality, infrastructure and not-for-profit causes.