Mumbai: Hiveminds Innovative Market Solutions, a division of Madison World has opened a new office in Gurugram, announcing a formal expansion in Delhi-NCR. To head its north branch, Hiveminds has appointed Mohit Grover, a business leader who has led key P&L roles in digital first businesses.

The Bengaluru based full-service digital marketing company has a team of 200 people spread across Bangalore, Mumbai and NCR.

Grover has worked in insurance and travel companies like redBus, Goibibo, and Make My Trip, and then followed it up with his entrepreneurial venture Neemrana Naturals, a startup connecting farmers to consumers to provide organic produce.

Commenting on the new appointment, Madison World chairman Sam Balsara said, “With offices opening up gradually, the demand for on-site teams is also coming back. With Mohit at the helm, we’re now poised to expand our presence in North India to attract new clients and service the existing clients better.”

“As digital transformation takes focus for all businesses, I am delighted to bring in a leader with high ownership & entrepreneurial spirit as our Delhi branch head to ride this wave. With the growing client roster, we feel that a senior team based in the region will be better placed to engage at the strategic level and contribute to overall growth for our clients," stated HiveMinds founder and CEO Jyothirmayee JT.

“I am excited to be leading the north India growth for HiveMinds," said Mohit Grover on his new role. "I feel after building businesses in a highly competitive travel industry for over a decade, this will be a great next phase of my career. I look forward to assembling a formidable team and delivering value to our clients in the region.”