MUMBAI: Another boardroom chair just started spinning at Honasa Consumer Ltd. On 5 April 2025, the parent company of Mamaearth confirmed that Anuja Mishra, chief marketing officer and senior management personnel, has resigned from her position citing personal reasons. Her resignation takes effect from the close of business hours on 30 June 2025.

The announcement, disclosed via a stock exchange filing, comes at a pivotal time for the D2C beauty and personal care giant. In the interim, CEO and whole time director Varun Alagh will don another hat, assuming the charge of CMO until a successor is named.

Mishra, who joined the brand to helm its marketing leadership, thanked co-founders Varun and Ghazal Alagh in her official resignation letter, writing, "I want to thank Ghazal and you for this incredible opportunity. I will be just a phone call away and will always be rooting for Honasa’s success."

The company has updated its website and official channels with the leadership change. In line with SEBI’s Listing Obligations and Disclosure Requirements, Honasa also shared the requisite details under Regulation 30.

While no replacement has been officially announced yet, the move places extra weight on Alagh, who now juggles brand-building and boardroom strategy. As Honasa edges toward deeper expansion and increased investor scrutiny, its marketing direction will be under the spotlight.