IDfy banks on Malcolm Gomes to drive trust at scale in digital economy

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IDfy banks on Malcolm Gomes to drive trust at scale in digital economy

McKinsey veteran to steer IDfy’s ops, global growth and 'Trust' platform Privy forward

Malcolm Gomes

MUMBAI: Trust issues? Not on Malcolm Gomes’ watch. Idfy, Asia’s leading identity verification platform, has brought on board Malcolm Gomes as its new chief operating officer, betting big on his two-decade-long expertise in strategy and transformation to power its next phase of growth. In his new role, Gomes will lead Idfy’s Trust and Privacy Platform ‘Privy’, oversee global operations, and spearhead industry-specific propositions as part of the company’s mission to eliminate fraud and scale trust in a fast-growing digital economy.

A former Partner at McKinsey & Co., Gomes has spent the last 17 years advising financial services clients across India, Southeast Asia, and the Middle East. His expertise spans digital transformation, AI-led service operations, customer experience, and business-building all of which align seamlessly with Idfy’s ambition to cement itself as the go-to platform for trust-based digital interactions.

IDfy CEO Ashok Hariharan said, “We are thrilled to welcome Malcolm to the Idfy leadership team. His deep experience in strategy and driving transformation across markets is a perfect match for IDfy’s mission of enabling trust atscale. Malcolm’s strategic vision and operational expertise will be instrumental as we expand our product suite, strengthen our propositions, and scale globally. I look forward to partnering with him as we continue to raise the bar for innovation and impact in this space.”

Malcolm sharing his excitement about joining Idfy said, "Trust is the fundamental currency of the ever-increasing, transacting world around us as increasingly more people and businesses get formalized; frequency of interactions and transactions increase driven by rising consumption; and interaction touchpoints multiply e.g., AI bots, Home delivery; the need to ensure trust grows manifold. Having worked with multiple institutions on their Board and CEO agendas over several years, I am hugely excited about how IDfy’s current and future ‘Trust’ offerings - can make a significant difference for customers and organisations.”

With Gomes stepping into this crucial role, Idfy is doubling down on its commitment to helping businesses confidently engage with customers, verify identities, and mitigate risk all without compromising user experience.

As trust becomes the bedrock of the digital economy, Idfy’s bet on Gomes could be the game-changer that takes the company from a powerful enabler to a category-defining force.