MUMBAI:  Kantar, the world’s leading data, insights and consulting company, has announced the elevation of Irvinder Kaur as India lead for the Kantar analytics practice. Kaur will oversee the delivery of analytics offerings and drive the growth for India business.

Kantar CEO South Asia, insights division Preeti Reddy said, “Irvinder’s experience across marketing, sales and analytics will help Kantar deliver better marketing ROI solutions for our clients. This is a core focus area for Kantar and we are confident Irvinder will give it the impetus it needs."

Kantar APAC CEO and global chief client officer, analytics practice Sunder Muthuraman said, "Irvinder has been a co-creator of innovative data-driven solutions with a focus on addressing client challenges in data analytics and ROI management. An approach that not only makes her a trusted partner for the clients, but also a strong business leader for the company."

“The variety of data-driven solutions we can offer to our clients in addressing Marketing ROI, Consumer engagement, and e-commerce make this journey exciting. The incredible talent pool in the Analytics Practice and Kantar at large along with the rich data availability will support my endeavour,’’ adds Kaur.

A marketing veteran with over two decades of experience, Kaur has worked with GroupM, HCL, Jarden, Tecnova, Emami and Ogilvy in the past. Kaur is a post graduate in Physics and Business Management from IIT KGP.