NEW DELHI: Full-service digital agency BC Web Wise has appointed Jaydeep Savant as director – strategy and innovation to lead digital analytics and oversee expansion of the agency’s service portfolio to support key technology trends. He will be based in Mumbai and report to founder MD Chaaya Baradhwaaj.

The appointment enables BC Web Wise to leverage data as a strategic asset for implementing customer-centric strategies and help clients maximize the RoI of online spends.

Baradhwaaj said, “We are focused on building a practice capable of defining the business impact of digital campaigns across client sectors and categories. I’m pleased to have discovered a nuanced professional such as Jaydeep who brings a unique mix of strategic, technical and business experience that will be instrumental as we leverage analytics capabilities for our client portfolio.”

With over 15 years of experience, Jaydeep was responsible for digital strategy at Times of Money Ltd. Previously, Jaydeep held key positions in the technology and product innovation teams at TCS, TravelGuru, Harbinger Systems, Linga Interactive, and Satyam Computers.

BC Web Wise is known for its strategic brand solutions and world-class creatives with a presence in Mumbai and Delhi.