MUMBAI: J Walter Thompson's (JWT) Tista Sen has been elevated as the regional creative director of India with the additional responsibility of JWT Sri Lanka. Sen is currently national creative director (NCD) at the agency.

In addition to this, Priya Shivakumar, currently the executive creative director of JWT Bangalore, has been promoted to NCD. She will now drive creative excellence for clients across Bangalore, Chennai and Hyderabad.   

JWT CEO Tarun Rai said; “Both Tista and Priya are exceptional creative professionals and their promotions are richly deserved. They have helped build so many brands and have been true ambassadors of JWT.”  

“This is surely the sign of things to come as geography becomes history all over again. Tista and Priya are two of our best creative leaders, now empowered to lead from the front and drive creativity across the country and beyond,” added J Walter Thompson CCO Senthil Kumar.  

Sen has been involved in crafting memorable and well-loved campaigns for some of the most iconic brands in India. Her deep understanding of the advertising landscape empowers her to orchestrate integrated communications that build future-ready brands and businesses. Over the years she has served as jury at several advertising festivals in India and abroad.  

Shivakumar brings both traditional media and digital media together with her ideas and has led the Bangalore office of JWT successfully for over seven years now as ECD. Her work cuts across categories like fashion, beauty, luxury, travel and technology.