Mumbai: Kanika Maheshwari joins Concept PR as associate vice president for brand & lifestyle. With over 15 years of experience managing PR and communication for global and Indian brands, Kanika has led integrated campaigns that achieved significant media exposure.

She has successfully mentored multi-cultural, multi-location teams, bringing together diverse skill sets across various age groups. Kanika began her career as an intern, and by the time she left Perfect Relations (now Dentsu), she led the Consumer and Brand team as Director.

Her leadership style is rooted in empathy, believing that understanding and supporting team members is key to achieving collective goals. Kanika completed her Post Graduation in Public Relations and Corporate Communications from Xavier Institute of Communications.