MUMBAI: Sundar Kondur has announced his move to Bennett Coleman & Co Ltd. (The Times of India), taking on the role of director - Times Experiences. This appointment marks a significant shift for Kondur, a seasoned sales professional, into the realm of experiential events, where he promises to weave "logic of numbers with magic of ideas,".

Kondur's ascent within the Times group is notable. He previously held senior positions, including senior vice president and regional head - south, where he consistently delivered strong sales performance. 

Before his tenure at the Times group, Kondur held a vice president - advertising sales role at Kasturi & Sons, Ltd., where he was responsible for national sales at The Hindu. There, he is credited with achieving record revenue growth and recruiting a substantial number of new advertisers, contributing to the company's turnaround.

His earlier stint at the Times group included a long tenure as vice president and response head, where he oversaw advertising sales for various publications, including Vijay Karnataka and Bangalore Mirror. He also served as publisher and general manager at Mid Day, launching the Bangalore edition and driving significant revenue growth.