MUMBAI: Media convergence venture SureWaves has appointed Swapnil Limje as vice president - business planning and strategy.

In his new role, he will drive identification and evaluation of new business opportunities for the company as well as devise sales strategy to tap the full revenue potential of the SureWaves Spot TV Network commensurate with its viewership performance.

SureWaves chief operating officer Mandar Patwardhan said, “We are extremely delighted to have Swapnil on board. He has a proven ability to create strategic clarity, drive innovation and growth, ensure disciplined execution, and deliver results. We strongly believe that his expertise will strengthen our strategy and will ensure that SureWaves continues to deliver innovations that have a positive impact on the industry.”

Limje added, “I am excited to be a part of SureWaves, which believes in innovation and technology to facilitate advertising solutions to clients across India. SureWaves Spot TV Network has the immense potential for the marketer to squeeze out additional efficiencies as well as address new markets in reaching out to their target audiences. I believe, with my varied experience, I can contribute strongly to the organisation's business capabilities.”

Limje has over 14 years of experience and capabilities in the areas of strategy, business development, sales and processes. During the course of his career, Limje has been associated with the Radio industry since the inception of private FM radio. He was associated with companies like Radio Mirchi and Zee Media Corporation Ltd.