NEW DELHI: Personal care brand Mamaearth has appointed Essence, part of GroupM, as its integrated media agency. The account will be managed out of Essence’s Delhi office.

The agency will be responsible for media planning and activation for Mamaearth’s brand building and awareness campaigns.

Mamaearth co-founder and chief executive officer Varun Alagh said, “As a digital-first brand, we are constantly connecting with millennials on a product and brand philosophy level. With ever-evolving consumers and the way they consume content, it is important to be present across new age media platforms to be able to speak to them. Our partnership with Essence will help us achieve this goal by identifying the right media mix and expedite the next phase of our growth journey.”

Essence VP client services India Yoginder Jain said, “In a market where there is increasing consumer consciousness towards personal health, the environment and cleaner living, brands with the right purpose are set to win. Mamaearth has created a distinct space for itself and is perfectly placed to ride this growing opportunity. Our team at Essence is delighted to help scale Mamaearth’s business with our approach to data and analytics.”

The brand recently launched its first national campaign and is aiming to clock Rs 1,000 crore revenue in the next three years. It partnered with Bigg Boss season 14 and is working towards scaling its operations and creating a wider brand presence.