MUMBAI: Mindshare, India’s largest media agency, part of GroupM, has announced further organisational restructuring, in order to strengthen its focus on clients within each cluster, drive new capabilities and services, and strengthen operations. 

The move is intended to help Mindshare not only improve and expand its offerings but also grow its presence in the industry, through a precision-based approach towards customer satisfaction.

Ruchi Mathur has been instrumental in the growth of Mindshare North and her perseverance has led to the delight of clients, acquisition of several hero projects, and accolades from the industry. She has held pivotal roles leading the entire Mindshare PepsiCo team and collaborating with the larger advertising ecosystem to deliver great innovation for their brands. 

In her expanded remit as senior vice president of client leadership, Mindshare North and East, Mathur will take on the responsibility of leading an additional region, and will be leading Mindshare North and East. Under her guidance, Mindshare North and East is looking forward to boosting its operational efficiency and delivering greater outcome-based business results for existing and future clients. She will also work closely with promising startups in the region that are exploring newer models of consumer engagement, by bringing together technology, insights and platforms as they grow. Mathur will work with the president of client leadership India Amin Lakhani.

Saket Sinha will work with Mindshare South Asia CEO Prasanth Kumar and lead m/Six India as senior vice president of client leadership, focusing exclusively on growing and leading the brand. Under Sinha’s leadership m/Six in the last one year has acquired key clients across a variety of consumer product categories. M/Six today has offices in three zones - west, south and north.

Speaking on this development, Kumar says, “Ruchi and Saket are both dynamic leaders with strong networks in the market, as well as with consumers and clients. We are very excited with the opportunities across the landscape and we are sure that the army of leadership we have in the organisation will produce great results to our clients and therefore a successful journey for us.”