MUMBAI: GroupM’s Motivator has appointed Rajiv Khurana as national head - business development and partnerships.

Additionally, he has also been named as the general manager - North for Motivator.

 

Khurana will be responsible for building business development programs and identify strategic business verticals and categories that Motivator local offices can take forward.

 

In his role as national head, Khurana will report to Motivator MD Rabe Iyer, whereas in his capacity as general manager, he will report to Motivator chief growth officer V Narayanan.

 

Iyer said, “Motivator leanings are towards delivering the business performance for our clients, Rajiv fits that line of thinking very well both, with his varied experience and his ability to lead change. We are looking forward to his addition on the team.”

 

Narayanan added, “It’s great to have someone of Rajiv’s caliber on board. We value his sense of initiative, business thinking and his rich skills set, which will help transforming our product offering to our clients.”

 

In his previous role as Maxus client leader, Khurana led a portfolio of brands such as Paytm, Unicharm, Max Bupa, TV Today group, Air France and Nikon.

 

Speaking on his new role, Khurana said, ““Motivator is one of the fastest growing agencies within GroupM. They have a local offering full of potential, a strong client portfolio, a rich culture and great people. I am excited to be joining the team and closely collaborate to achieve greater heights for the company.” 

 

Prior to joining Maxus, he has Dentsu MEA vice president. He has also had stints with Grey Worldwide (MC) as regional planning director, MENA and Mindshare as the business director.